elevating easyTan Sunbeds — Part of the easy® Family of Brands.

WE ARE CRAIGMILLAR.

Custom Website • Branding Refresh • SEO • Product Catalogue • Social Media Integration • Content Writing

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overview.

easyTan Sunbeds, part of the iconic easy® family of brands, needed a digital presence that reflected both their industry expertise and the trusted reputation associated with the easy® name. Their existing online setup lacked the consistency, clarity, and professionalism that modern customers expect.

We partnered with easyTan to create a sleek, high-performing digital platform that strengthens the brand, showcases products clearly, and provides a user experience worthy of the wider easy® brand network.

the challenge.

Before our collaboration, easyTan Sunbeds faced a number of online challenges:

  • An outdated website that didn’t match easy® brand standards

  • Limited SEO performance and low organic visibility

  • Lack of cohesive branding aligned with the easy® family

  • Unstructured product listings and unclear information

  • No strong integration with social platforms

  • Inconsistent messaging and content tone

They needed a modern digital experience — one that lived up to both their business reputation and the quality expectations associated with the easy® brand group.

our solution.

✨ Full Custom Website

We delivered a clean, modern, and intuitive website built around the core easy® design philosophy: simplicity, clarity, and ease of use. The redesigned site clearly showcases their sunbed products and services, improving conversions and customer engagement.

✨ Branding Refresh (Aligned With easy® Standards)

We refined their visual style to feel more consistent with the easy® family of brands while still giving easyTan its own identity. This included updated colour balance, typography, spacing, and layout structure.

✨ SEO Overhaul

We strengthened organic performance through:

  • Keyword-driven content

  • Improved metadata

  • Structured product pages

  • Faster load speeds

  • Technical SEO fixes

This boosted visibility and helped easyTan become more competitive in local and industry searches.

✨ Product Catalogue Redesign

We organised their sunbed product range into a clean, structured catalogue with photos, features, specifications, and benefits — making it easier for customers to explore and enquire.

✨ Social Media Integration

Their social channels were integrated into the site to build credibility, improve engagement, and ensure consistency across all touchpoints.

✨ Professional Content Writing

We rewrote all content to be clearer, more persuasive, and aligned with easy® brand tone — direct, friendly, and trustworthy.

the impact.

The transformation resulted in:

  • A professional, easy-to-use website worthy of the easy® brand family

  • Stronger SEO performance and better visibility in search engines

  • A more organised and appealing product catalogue

  • Improved user engagement and customer trust

  • Clearer, more consistent messaging

  • A scalable digital foundation for future expansion

easyTan Sunbeds now has a digital presence that reflects the strength of both their own business and the wider easy® brand family.

want a digital presence as strong as easyTan’s?

chat to our sales or support.

WE ARE CRAIGMILLAR.