designing a digital home for Tracy M. Clucas Interiors.

WE ARE CRAIGMILLAR.

Full Custom Website • Logo & Branding • Booking System • E-commerce Store • AI Chatbot • Inventory Management

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the challenge.

Before our collaboration, Tracy’s online presence didn’t reflect the premium nature of her design services. She needed a platform that could:

  • Present her work in a striking, intuitive way

  • Allow clients to book consultations effortlessly

  • Sell products online with integrated inventory

  • Strengthen her brand identity

  • Reduce time spent on admin and repetitive communications

  • Help capture more high-quality leads

The goal was clear: create a digital hub that worked as beautifully as her interior designs.

our solution.

We delivered a comprehensive digital transformation that included:

✨ Full Custom Website

A high-end, fully responsive website designed to feel elegant, modern, and aligned with Tracy’s design ethos. Every page was handcrafted with brand-driven visuals, a smooth user experience, and clear calls to action aimed at conversion.

✨ Logo & Branding

We developed a fresh visual identity to elevate her brand — including a refined logo, cohesive colour palette, typography system, and brand assets that reflect luxury, sophistication, and interior design expertise.

✨ Booking System

We built an intuitive booking platform allowing clients to schedule consultations directly through the website. Automated confirmations and reminders dramatically reduced Tracy’s admin workload.

✨ E-Commerce Store

A sleek online shop that features curated products, with integrated payments, customer accounts, and back-end fulfillment tools.

✨ AI Chatbot

A custom AI assistant trained to answer client questions, guide customers through services, and help generate new leads — available 24/7 on the website.

✨ Inventory Management

We implemented a streamlined system for tracking stock levels, syncing products, and improving overall operational efficiency.

the impact.

The transformation resulted in:

  • A premium digital identity that aligns with Tracy’s brand

  • Higher engagement and longer time spent on the website

  • Increased online bookings

  • Automated communication and reduced admin

  • A new revenue stream through e-commerce

  • A professional system that supports long-term scalability

Tracy now has a digital infrastructure that grows with her business — not against it.

tell us what you’re dreaming of — we’ll build the rest.

chat to our sales or support.

WE ARE CRAIGMILLAR.